Last updated: 24.5.18
We respect your right to privacy, and have put in place security measures for your personal data, along with ensuring that your personal data is managed in accordance with applicable data privacy regulations.
Please note that The Furniture Emporium is the Data Controller of your personal data. The principles set out in this Privacy Notice apply to all instances in which The Furniture Emporium receives your personal data as a Data Controller for the purposes described in this notice. Those purposes are processing of data in order to participate in the various activities available on this website or as mentioned below.
1. What Information We Collect
The personal data that we collect through this website is only collected once we have your consent to do so, or if it is needed to provide (and improve) our service to you.
Where personal data is collected on the website, we will give details on why your personal information is needed and how it will be used, unless it’s obvious.
1.a) Information you provide us with
When using the site, you may provide personal data that we collect. Examples of personal data include name, phone number, email address, and billing information. You may provide us with Personal Data in various ways on our website, for example, when you complete a purchase or fill out the form on our /contact-us/ page.
1.b) Automatically collected information
When a user visits our website, we automatically collect information from the user’s device, using various technology such as cookies. Examples of automatically collected information includes: IP address, web browser, device type, and the web pages/websites visited before using the site. We may also use technology to collect information regarding a user’s interaction with email messages that we send out, such as open & click data.
1.c) Information from other sources
We may collect information, including personal data, from third parties and sources, such as our partners, advertisers, and integrated services. If we associate or combine information from other sources with Personal Data that we collect through this website, we will treat this information as Personal Data in accordance with this policy.
2. Children’s privacy protection
Our services are not designed for, or intentionally targeted at, children 13 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 13.
3. How we use the information we collect
We use the information we collect for a variety of ways in providing our service, including the following:
We use information to operate and enhance all features of this website, to provide services and information requested by visitors of the website.
3.b) Improvements to the website
We use information to understand and analyse the preferences and user behaviour of visitors to this website. This allows us to improve the functionality of the service we provide and develop new services and features. All data used for this purpose is processed in an anonymised form.
We may use contact information to contact users of the website for administrative purposes, and with updates relating to the products and services we offer. You have the ability to opt out of any promotional communication as per the section below, under ‘Your Rights’.
3.d) Cookies and Tracking Technology
We use automatically collected information and other information collected on this website through cookies and similar tracking technology. This helps us to personalise our service, such as:
- Remembering a user’s information inputted on the website in previous visits, so that the user will not have to re-enter the information during subsequent visits
- Provide personalised advertisements, content, and information
- Monitor and analyse the effectiveness of the website and third party marketing activities
- Monitor aggregate site usage metrics such as total number of visitors to the website or pages viewed
- Track your entries and submissions on the website.
This data is collected in a non-identifiable form and we do not use this information to attempt to identify users of the website.
4. How long we hold your data for
5. How we protect your data
We take security very seriously and are committed to keeping your information safe. Whilst we endeavour to ensure the security of our systems and the information we hold, no service is guaranteed to be completely secure. If you have any concerns that your personal information has been put at risk, please get in touch straight away.
6. When your information is shared with others
We will never sell your personal information. We may share it with others in the following ways:
6.a) When we use other companies to provide a service
We work with third party services who provide website development, hosting, maintenance, and other services for us. These third parties may have access to or process personal data as part of providing these services to us. We limit the information provided to only what is reasonably necessary in order to perform these functions, and require them to handle your personal information as if we were handling it directly.
6.b) Non-personally identifiable information
We utilise aggregated, or otherwise non-personally identifiable information for a number of purposes, including measuring and analysing site usage, system administration, and improving our site. We may also disclose this non-personally identifiable information to third parties, including advertisers, vendors, and researchers.
6.c) Compliance with law
We may disclose personal information if required to do so by law, or to otherwise cooperate with law enforcement or governmental agencies.
We reserve the right to disclose personal data in order to take precautions against liability, or protect ourselves or others from fraudulent or unlawful uses or activity.
7. Your Rights
You have the right to:
- Request a copy of the information we hold on you
- Ask us to correct, delete, or only use your information for certain purposes.
- Change your mind at any time and ask us to stop using your information – for example, by unsubscribing to marketing emails or opting out of cookies.
The exceptions to these rights include: When access to personal data would reveal personal information about another individual, or if we are legally prevented from disclosing such information. In addition, we may retain data even if you withdraw your consent, where we can demonstrate that we have a legal requirement to process your data.
8. Links to other websites
10. How to contact us or make a complaint
264 High Street,
01483 271 236
You can also make a complaint to the Information Commissioner, who is an independent regulator.
Telephone: 0303 123 1113
Textphone: 01625 545860
Monday to Friday, 9am to 4:30pm
Information Commissioner’s Office
Cheshire SK9 5AF